Dawlance Fails to deliver on Promise

Fake Promise

It used to be a no-brainer buying a dawlance product. But now things have changed. Gone are the days when products use to sell because of brand value and heritage alone. In the age of digital media everyone has a voice. About 6 years a ago I got married and I decided that I will buy a Dawlance fridge. so 4 days Continue reading

Asad Memon on Vine – My six Seconds

Asad Memon Vine

At first i just created an account on vine just to reserve my space. But then someone told me that its a cool app. So I started to explore the coolness in it. To be honest, it was not that easy for a person like me to get the hang of it. But finally when i did, I started to Continue reading

Measurable Media

Measure, KPI, ROI

As the saying goes penny wise pound foolish. This is exactly how I would like to summarize the behaviour and attention to detail to the big media spenders out there. No one seems to be ready to embrace the change and admit that there is now a better way to doing things. When it comes to spending millions on television, Continue reading

Carrefour (Hyperstar Karachi) Out Of Stock

Every month me and my wife go for grocery shopping this month was not any different. I get increasingly frustrated about how careless are brands and Hyperstar (internationally known as carrefour) which is one of the largest super mart brands in the world. Some very regular items were missing, I don’t change my brand very easily so I had to Continue reading

Indian Media Against India T20 2009

I am 27 Years old and in this time I have never seen this kind of criticism from India against their own country. Pakistan won the T20 world Cup 2009 which is pride for Pakistani’s but if you watch the video I have attached you will know what exactly this means for the Indian’s and Indian cricket team. This is Continue reading