Dawlance Fails to deliver on Promise

Fake Promise

It used to be a no-brainer buying a dawlance product. But now things have changed. Gone are the days when products use to sell because of brand value and heritage alone. In the age of digital media everyone has a voice. About 6 years a ago I got married and I decided that I will buy a Dawlance fridge. so 4 days Continue reading

Measurable Media

Measure, KPI, ROI

As the saying goes penny wise pound foolish. This is exactly how I would like to summarize the behaviour and attention to detail to the big media spenders out there. No one seems to be ready to embrace the change and admit that there is now a better way to doing things. When it comes to spending millions on television, Continue reading

The Pakistani Government Celebrates 1 Year Youtube ban

It has been almost 1 year of complete failure by the Pakistani government to help give its citizens access to a very important tool that helps to educate. The focus has always been on the negative. Blasphemy videos are a very sensitive topic these videos should not be on the web in the first place. But what about pornography? Our Continue reading

My first internet experience and the journey to today’s world

People say that Pakistan is at-least 5 years behind in technology but I think we are now keeping up. I mainly wanted to talk about my first internet experience. I remember my grandfather having an IBM 386 computer which my uncle brought from the US. Back then even having a computer use to be , like now a day’s someone Continue reading