Measurable Media

Measure, KPI, ROI

As the saying goes penny wise pound foolish. This is exactly how I would like to summarize the behaviour and attention to detail to the big media spenders out there. No one seems to be ready to embrace the change and admit that there is now a better way to doing things. When it comes to spending millions on television, Continue reading

Dove Patches – Beauty is a State of Mind

Dove Patches - Beauty is a state of mind

Everyday we see new viral videos that surface from here and here but it is very rare to see a synchronized video launch in 66 countries with in the same hour. Recently Dove launched its new film aimed at women to show them through an experiment that beauty is what you perceive or are made to perceive. They beautifully executed Continue reading